How to Increase Real Estate Sales Using Social Media and Augmented Reality

08 October 2021

The real estate market is constantly evolving, and technology has had a big impact on how homes are marketed and sold. Augmented Reality (AR) is one of the most promising technologies available today which can be used to sell real estate- it provides potential clients with a more immersive and engaging experience. A novel platform called homeAR uses augmented reality to aid real estate agents in increasing the number of new house sales. This blog examines how to leverage social media and augmented reality to boost new house sales, with a focus on the advantages and features of homeAR.

Advantages of leveraging social media and AR to boost real estate sales

The real estate industry can gain a lot from social media and augmented reality, including greater engagement and reach, improved customer experiences and confidence, streamlined projects, and larger profit margins. Here's how to market new homes using social media and augmented reality:

Social Media for Increased Engagement and Reach

Real estate agents are able to communicate with their audience and publish high-quality material on social media platforms like YouTube, Instagram, and Twitter, which can provide direct lines of communication with potential customers. Real estate agents can raise their brand awareness and boost interest in new houses by using social media successfully.

Augmented Reality for Improved Customer Experiences and Confidence

When purchasing a new home, augmented reality can increase client satisfaction and confidence. Potential buyers can examine a home in-depth and picture themselves residing there by having a virtual tour available. They may feel more confident in their purchase and be able to make a better-informed choice as a result.

Streamlined Projects and Higher Profit Margins with Augmented Reality

For real estate experts, using AR can result in more efficient projects and increased profit margins. Real estate experts can manage buyers' expectations and make sure everyone involved in the project is on the same page by allowing them to see a new home in augmented reality. This might result in fewer change orders and fewer project delays, which would boost profit margins.

Improved Brand Reputation and Credibility with Social Media and Augmented Reality

Brand credibility and reputation can be raised through social media and augmented reality. Real estate agents may set themselves apart from rivals and establish themselves as leaders in the business by utilizing these technologies to create immersive and compelling experiences for potential customers. This can result in drawing in more customers and enhance its standing and credibility.

Effective Strategies for Real Estate Professionals to Promote and Sell New Homes on Social Media

For real estate agents to market and sell new houses, social media has become a crucial tool. With a direct channel of communication open, it is simpler to interact with customers and earn their trust. It's crucial to have an engaging presence on social media by employing top-notch images, videos, and other content that highlights the advantages and qualities of the property in question.

Targeted Marketing: Reaching Potential Home Buyers with Precision

Successful real estate marketing strategies depend on effectively reaching prospective buyers. Given the large number of real estate assets available, it is essential to target the appropriate demographic with your marketing efforts. Through tailored marketing strategies, real estate agents can reach clients who are more likely to be interested in the property, increasing conversion rates and, ultimately, sales.

One effective method to precisely target a potential customer is to learn about their demographics and hobbies. Knowing your target audience's demographics, such as age, income, and location will help you create advertisements that speak to them and increase the likelihood that they will pay attention to you. For instance, if you are marketing a luxury home in a wealthy neighborhood, you could want to focus on those with higher income levels and a desire for luxurious lives. 

Real estate brokers can create advertisements that will more appeal to potential consumers by learning more about their preferences. By performing research into your target audience's interests, you can create advertisements that highlight the features of the property that are in accordance with their interests.

Leveraging Social Media Influencers for Wider Reach and Credibility

Another efficient strategy for expanding your audience and gaining trust is influencer marketing. Real estate agents can reach their audience and increase visibility for the property by collaborating with social media influencers who have a sizable following. Influencers can offer insightful recommendations and reviews that can support the development of trust and confidence in the establishment.

Sharing Accurate and Comprehensive Property Details

It's also essential to give precise information about the new homes' features, advantages, and costs. Before making a choice, prospective buyers want to learn as much as they can about the property. On their social media pages, real estate agents should accurately and completely describe the home, including its square footage, number of bedrooms and bathrooms, and any special features.

Building Trust and Confidence with Fast and Helpful Responses

Quick responses to questions are essential for fostering a sense of confidence. Any queries or concerns potential buyers may have should be addressed by real estate specialists as soon as possible, ideally within 24 hours.

Providing Social Proof through Positive Reviews and Feedback

Utilizing customer reviews can also be a successful strategy for demonstrating social proof that new homes are of good quality and are worthwhile investments. On their social media sites, real estate agents can post uplifting testimonials and feedback from pleased clients, which can increase trust and confidence in the property.

Addressing Negative Feedback and Complaints Promptly to Demonstrate Quality Service

Finally, keeping an eye on social media dialogues is crucial for promptly addressing any negative comments or concerns. Real estate agents should keep a close eye on their social media accounts for any unfavorable comments or complaints and respond as soon as possible to them. This can show a commitment to offering top-notch service and assist develop trust and credibility with potential customers.

Creating a Successful Social Media and Augmented Reality Campaign with homeAR

The augmented reality platform homeAR was created exclusively for the real estate industry. It offers a selection of tools for presenting new houses, such as 3D models, interactive floor plans, and virtual tours. These resources can be used by real estate agents to develop an effective and captivating social media strategy that reaches a larger audience and increases interest in new houses.

Plan your social media strategy

It's crucial to have a sound social media strategy in place before developing an augmented reality experience. This entails determining the target market, producing interesting content, and picking the appropriate social media channels to connect with potential customers. You can raise brand awareness and enhance interest in your new houses by developing a strong social media presence.

Create an augmented reality experience with homeAR

After establishing your social media strategy, use homeAR to build an augmented reality experience. homeAR provides a range of tools for creating interactive, realistic experiences that highlight the benefits and features of a new home. This includes 3D models, interactive floor layouts, and virtual tours. 

To create an augmented reality experience with homeAR, you must first upload your floor plan or 3D model. The homeAR tools can then be used to construct an interactive floor plan or virtual tour to provide prospective buyers with more details about the house.

Integrate HomeAR with social media

It's time to incorporate your homeAR-created augmented reality experience with your promotions on social media. This involves promoting your augmented reality service on social media platforms such as Facebook, and Instagram. 

You can also make posts that highlight the benefits and features of the property in order to promote your augmented reality experience. In addition to that,  you may also build adverts that are specifically designed to reach potential customers depending on their hobbies and demographics.

Measure your success

It's crucial to track your progress if you want your campaign to be a success. This includes monitoring traffic and engagement on your customers' homeAR experience as well as tracking engagement metrics like likes, comments, and shares on social media. 

You may find areas for improvement and modify the campaign as necessary by tracking your progress.


Social media and augmented reality can be combined to produce an effective marketing tool for the sale of new homes. Real estate agents may create an immersive and interesting experience that reaches a larger audience and increases interest in new homes by utilizing the tools and features offered by homeAR. You may develop an effective social media and augmented reality campaign that enhances brand reputation, produces more leads and boosts profit margins by following the methods indicated above. Use this chance to advance your real estate marketing, and don't let it pass you by. Experience the power of combining social media and augmented reality for yourself by trying homeAR now.


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