Top Challenges Real Estate Agents Are Facing, And How New Tech Can Help

01 September 2022

How New Technology Can Help Real Estate Agents Overcome Key Challenges

As the ever evolving real estate industry becomes increasingly digital, real estate agents are facing new obstacles. Today, real estate agents are dealing with increased competition, changing consumer preferences, and the need to keep up with the latest technology. Increased competition beckons agents to prioritize differentiating themselves from their peers and provide added value to their clients. Nevertheless, the same technology that is causing these challenges can also help agents overcome them. By leveraging cutting-edge tools and techniques, agents can provide more personalized and immersive experiences to their clients, gain a deeper understanding of their preferences, and stay ahead of the curve. In this blog, we will explore the top challenges facing real estate agents today and how new technology can help them stay competitive in an increasingly digital world.

Increased Competition

One of the main challenges that real estate agents face today is increased competition, especially with the rise of online real estate platforms and the ease of accessing information about properties online. Agents are now finding it harder to stand out from the crowd and the ones who embrace new technologies will be far ahead in differentiating themselves and adding more value for their clients.

One such innovative technology that is transforming the real estate industry is Virtual and Augmented Reality (VR/AR). With the increasing popularity of VR/AR, clients can now enjoy an immersive and interactive experience when viewing properties. Using VR/AR, real estate agents can offer clients virtual tours of properties. homeAR, an innovative new platform, uses augmented reality technology to showcase properties. By using homeAR, real estate agents can offer clients virtual tours of properties, allowing them to explore every detail of a property from the comfort of their own home. This approach not only enables agents to showcase properties to clients in a more engaging and impactful way but also helps clients visualize homes in ways that were not possible before. This not only helps agents stand out from the competition but also helps them provide added value to their clients by giving them a more realistic view of what a property could look like after renovations or remodeling.

Other new technologies are also helping real estate agents to overcome the challenge of increased competition. For example, artificial intelligence (AI) is becoming increasingly popular in the industry, as it allows agents to automate repetitive tasks such as lead generation and follow-up. This frees up more time for agents to focus on building relationships with clients and providing a more personalized service.

Changing Consumer Preferences

As the real estate industry continues to evolve, so do the preferences of its customers. Today's consumers are looking for more personalized and efficient experiences, and real estate agents must adapt to these changing preferences to remain competitive.

To remain competitive in the real estate industry, it is crucial for agents to prioritize building strong relationships with their clients. Offering personalized service, such as tailored property recommendations based on the client's preferences and providing guidance throughout the buying or selling process, is one effective way to achieve this goal. With the help of AI, agents can gain a better understanding of their clients' needs and preferences, enabling them to offer more personalized recommendations.By leveraging AI technology, agents can analyze their clients' search history and preferences to suggest properties that meet their specific needs. This not only saves clients time by eliminating the need to sift through irrelevant listings but also helps agents establish themselves as trusted advisors. AI can also be used to provide real-time updates on the status of a property, such as price changes or new listings that meet the client's preferences, further enhancing the client-agent relationship.

To truly understand their clients and provide top-notch service, real estate agents must take the time to analyze their customer behavior and preferences. By using data to identify patterns, agents can make informed decisions about how to adapt their services and meet the specific needs of each client. This means keeping a close eye on which features and amenities are most important to buyers in a particular market, so that agents can adjust their listings and marketing strategies accordingly. With this approach, agents can ensure that they are offering properties that truly speak to their clients' desires and preferences, leading to happy, satisfied customers.

To keep up with the evolving needs of customers, real estate agents can adopt modern communication channels such as chatbots. Chatbots are like virtual assistants that enable agents to communicate with clients quickly and easily, providing prompt responses to their inquiries and addressing their concerns. With chatbots, agents can efficiently schedule property viewings, receive offers, and provide instant feedback to clients, giving them a more personalized experience that is highly valued in the industry. What's more, chatbots are available round-the-clock, offering continuous support to clients and freeing up agents' time to focus on other essential tasks. Integrating chatbots into their workflow can help agents improve customer satisfaction and loyalty, while also streamlining their operations.

Keeping up with Changing Regulations and Laws

Real estate is a highly regulated industry, with rules and regulations that can vary significantly from state to state. It can be challenging for real estate agents to stay up to date with all the latest changes and ensure they are in compliance with all applicable laws and regulations. However, staying compliant is essential for agents to provide the best possible service to their clients and avoid legal issues that could harm their business.

To stay on top of changing regulations and laws, real estate agents must be diligent in their research and seek out resources that can help them stay informed. This includes attending training sessions and seminars that cover the latest legal developments and consulting with legal professionals who specialize in real estate law. Agents can also join industry associations that provide updates on regulatory changes and offer guidance on best practices for compliance.

Another way agents can keep up with changing regulations is by using technology to automate compliance processes. For example, there are software solutions available that can help agents stay compliant with advertising regulations by automatically generating compliant advertising copy based on the property being marketed. These solutions can also flag potential violations, such as using language that could be considered discriminatory or misleading.

Managing Paperwork and Administrative Tasks

Real estate transactions can be complex and involve numerous administrative tasks, including preparing and reviewing contracts, managing financial documents, and coordinating with various stakeholders. These tasks can be time-consuming and require a high degree of attention to detail. To manage these tasks effectively, real estate agents can take advantage of various software and technologies.

One way to manage paperwork and administrative tasks in real estate is by utilizing software and technology solutions that streamline these processes. For example, document management software can help agents keep track of all necessary paperwork in one place, making it easier to find and update documents as needed. Additionally, electronic signature software can allow clients to sign documents digitally, eliminating the need for physical signatures and reducing the time and cost associated with printing and mailing documents.

Another useful technology for managing administrative tasks in real estate is customer relationship management (CRM) software. This type of software allows agents to keep track of client information, preferences, and communication history all in one place, making it easier to provide personalized service and follow up with clients in a timely manner. Some CRM software solutions also come with automation features that can help agents automate repetitive tasks such as email marketing, lead nurturing, and appointment scheduling.

Real estate transaction management software is another technology that can help agents manage paperwork and administrative tasks. This type of software provides a centralized platform for managing all aspects of a real estate transaction, from listing to closing. It can help agents track deadlines, manage documents, and communicate with all parties involved in the transaction.

Virtual assistants and online tools such as scheduling apps and digital calendars can also help agents manage administrative tasks more efficiently. By delegating certain tasks to virtual assistants and utilizing scheduling and calendar tools, agents can free up more time to focus on client-facing activities such as property showings and negotiations.

Building a Strong Online Presence

The challenge of building a strong online presence is becoming increasingly important for real estate agents. In the digital age, most buyers and sellers start their property search online and having a weak online presence can put agents at a significant disadvantage. The depth of the problem lies in the fact that agents need to have a website that is visually appealing, easy to navigate, and mobile-friendly to attract potential clients. In addition, agents must establish and maintain social media accounts and ensure that they are regularly updated with relevant and engaging content.

To overcome these challenges, agents can use various software and technologies. For instance, website builders like Wix or Squarespace can help agents create a professional and user-friendly website with little to no coding experience. These platforms provide customizable templates, drag-and-drop design tools, and SEO optimization features that help boost website rankings and attract organic traffic.

Another tool that can be used is social media management software like Hootsuite or Buffer. These platforms help agents schedule and publish content across various social media platforms, monitor engagement, and analyze performance data to optimize their strategy.


Agents must remain open to feedback and willing to adapt their approach based on their clients' needs and preferences. Real estate technology is constantly evolving, and agents who are willing to embrace new tools and adjust their strategies accordingly will be better positioned to succeed in the long run.

At homeAR, we understand the challenges real estate agents face in today's competitive market, which is why we offer cutting-edge augmented reality technology to help agents stand out and provide better experiences for their clients. Our platform allows agents to create 3D virtual tours of properties, giving clients a more immersive viewing experience and helping agents differentiate themselves from the competition. 

Back to news